The Cat Welfare Society (CWS) has launched its first-ever social media campaign “Better With A Cat”. in January this year to create awareness of the benefits of cat ownership and to increase the adoption of cats.
Fareena Omar, President of CWS says, “There are many homeless or rescued cats that deserve a second chance at life in a loving home. Through this campaign approach, we hope to reach potential cat owners and make them think about whether they have room in their home and the heart to adopt a cat.”
Hosted on CWS’s Facebook page, “Better With A Cat” features video testimonials from satisfied cat owners Melody Chen and Lee Amizadaiof (owner of Duke Orange) as well as light-hearted webisodes that portray owners of unsuitable “pets”.
The “Better With A Cat” campaign was produced as a charity project by media agency MediaCom Singapore and creative agency Daydream, in collaboration with sponsors Wildfire and Iams.
Remember, if you are interested in adopting a cat, make sure it’s for life!
About Cat Welfare Society
The CWS is a charity run almost entirely by volunteers. Its aim is to improve the welfare of community cats in Singapore. All community cats deserve compassion and protection, and it believes that sterilisation is the humane and effective way to control the cats’ population. For more information about CWS, please visit their website at http://www.catwelfare.org/.









